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December 11, 2013

GoDaddy Offers 14 New Domain Name Extensions For Pre-Registration .ESTATE, .PHOTOGRAPHY & Others Launch for Pre-registration – Giving Customers More Options

SCOTTSDALE, Ariz. (Dec. 11, 2013) – GoDaddy, the world’s largest domain name registrar, is offering 14 new domain name extensions for pre-registration as part of the new program to expand the Internet landscape. The new domain name extensions increase the inventory of available website addresses, giving users more opportunity to register memorable and relevant domain names.

The 14 names now open for pre-registration are .ESTATE, .PHOTOGRAPHY, .VENTURES, .GURU, .BIKE, .CLOTHING, .GALLERY, .SINGLES, .CAMERA, .LIGHTING, .PLUMBING, .EQUIPMENT, .GRAPHICS and .HOLDINGS. Pre-registering the domain names gives businesses, organizations and anyone looking for a specific domain name the best chance to capture the name they want. Pre-registrations advance customers to the front-of-the-line when the domain names become available early next year.

The new domain extensions give users the ability to quickly tell the world about who they are or what they do. For example, a bike shop or biking club might find their ‘just right’ name in .BIKE. Camera enthusiasts might find their ideal name using .PHOTOGRAPHY or .CAMERA. Experts or consultants may want to show their resume using .GURU.

“The new names give businesses an easy way to establish a credible and memorable identity,” said GoDaddy Vice President Domains Mike McLaughlin. “In order for small businesses to be successful, a strong online identity is a must. The new name options can help provide quick and easy context for a business. If you think about it, domain names are essentially 21st century real estate – it is the online address given to customers, friends and family.”

In 2005, Internet Corporation of Assigned Names and Numbers (ICANN), the organization which oversees Internet naming, started the process to expand domain name extensions. GoDaddy has entered an agreement with Donuts, Inc., the registry responsible for these 14 new names, to offer pre-registrations to the public.

“We have seen the excitement from customers steadily increasing as this pre-registration day approached,” said Donuts co-founder and Executive Vice President for Sales and Marketing Dan Schindler. “Since we have been engaged in talks with GoDaddy, we have felt their passion for providing top-level service to their customers. GoDaddy is focused on being the place small businesses go to create their digital identities and these new domains are going to provide many new options for businesses.”

After pre-registration closes and general registration opens, GoDaddy will work to capture the domain name from the operator, also known as registry. When successful, the pre-registered domain name will appear in the customer’s account, signaling the request has been secured. If multiple people requested the same domain name, it will be put to auction for those competing in the pre-registration step. If GoDaddy is unable to secure the domain name, customers will receive a full refund, less any application fees.

To pre-register a new domain name, visit

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About GoDaddy

GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 12 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit

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Nick Fuller, PR Director
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