As more direct-to-consumer businesses vie for people’s attention, how small businesses stand out in the crowd becomes more important and more complex. Nowadays it takes much more than a beautiful website to grow a business online—it also takes a lot of time. Which is where GoDaddy comes into play. GoDaddy recently integrated a Facebook and Instagram ad builder directly into its Websites + Marketing and Digital Marketing Suite dashboards to help small businesses find, attract and convert more customers through the power of social media. 

Paid social ads are an important way to drive website traffic that shouldn’t be overlooked—a  whopping 69% of Americans use Facebook alone, and most GoDaddy customers more than doubled their website traffic increases when running a Facebook & Instagram ad. While GoDaddy customers previously had the ability to post directly to their social channels and boost social posts from their Websites + Marketing dashboards, regularly incorporating paid social ads will go a step further to drive customers to their websites and unlock exponential growth for these small businesses.  

When tapping into GoDaddy Studio’s photo editor within Websites + Marketing, business owners can now create stunning content, launch an ad campaign to Facebook and/or Instagram, and track their campaign’s success directly from one central GoDaddy dashboard. Especially for businesses already scheduling social content directly through GoDaddy, the integration of paid social ads saves business owners time and the headache of platform fatigue.  

Imagine the process of setting up an ad outside of GoDaddy. An owner must log into a photo editor and design their eye-catching image. Save that image to a smart device. Log out of photo editor. Log into each social channel separately to build each ad, draft the ad content separately, scan through their files to find that new image each time… The disarray only continues when analyzing how each ad performs, logging in and out of each social channel to measure success.  

In contrast, setting up GoDaddy’s Digital Ads takes less time than writing your weekly to-do list, all through a few guided steps: selecting an ad goal, target audience (down to the zip code if needed), images from their GoDaddy Studio files, and what the ad will say. And if a business owner isn’t sure which platform the ad should appear on, GoDaddy programmed an “auto-placement” option that will optimize the placement of the ad based on where it’s performing best. Easy peasy.  

Ad results can be viewed from the same GoDaddy dashboard, regardless of the social channel it appeared on, so businesses can replicate that winning recipe for their next campaign. Plus these ads don’t break the budget. Small businesses can select ad campaigns for as low as $1 dollar a day, with the ability to scale the campaign up from there. 

Now with Digital Ads, GoDaddy’s Websites + Marketing toolset continues to be a powerful one-stop shop for small businesses to create and amplify awareness for their brands, and ultimately sell more. GoDaddy is committed to growing with its customers and building solutions that fit every size, and stage, of business.