From nationwide stay-at-home orders to a tumultuous economy, 2020 was difficult for many small business owners. While the road ahead will be challenging, the everyday entrepreneur sees 2021 as primed for a new generation of ideas  — motivated to innovate, drive change and create the world they want to live in.

These new faces of entrepreneurship are driven by a passion to change their communities for the better. They are also heading into 2021 with a cautious optimism, looking at the new year as an opportunity to do things differently – a chance to decide for themselves how they’ll make a different future. Entrepreneurs such as Lizzy Van Patten who created She Moves Mountains to confront the lack of female presence in the climbing and professional guiding world; Moziah Bridges who manufactures stylish accessories in his hometown of Memphis; Evan Rocheford who is working to change the face of the corn agriculture business and Donte Colley whose motivational dance videos are inspiring people online to stay positive and keep going.

GoDaddy recently spotlighted these entrepreneurs in its latest national ad campaign GoDaddy: Make a Different Future. Ultimately, we think their approaches for bringing an idea or business forward can be inspirational to the community of small businesses who want to approach this coming year with a brand new outlook on what is possible.