Creating an effective email promotion is one key way for any brand to engage more deeply with customers. With the latest update to GoDaddy’s Websites + Marketing email marketing capabilities, entrepreneurs can do more than ever to reach their audiences through targeted email campaigns.
New, professionally designed templates can be customized to reflect any brand, making the words and images pop. With personalization, each message feels tailored to its recipient, forging a deeper connection with their customers. And in the backend, clear campaign management and tracking tools integrated in the GoDaddy Websites + Marketing dashboard lets any business unlock the power of email to grow.
Brands that successfully take advantage of email marketing see results, with website traffic growing by 4x and sales increasing by 6x according to a recent GoDaddy survey of over 400,000 GoDaddy customers.
A well-designed email is also an excellent way to extend brand awareness far and wide. With the ability to select everything from logo, color scheme, fonts, button sizes and shapes and the power to lock in preferences, customers will always recognize a brand’s emails in their inbox. Using one of the themes drawn from GoDaddy’s beautiful templates and design capabilities of GoDaddy Studio, businesses can create a consistent look with logos used across their website, email, and social channels, making any business standout in a crowded marketplace. With templates tied to holidays and other significant events, campaigns will feel fresh and original all year long. It’s never been simpler to send something beautiful.
Freddy Atangana, founder and CEO of Ekamou, a South African company that connects beauty providers with customers for at-home appointments, has been able to connect with new and existing clients via GoDaddy email campaigns. “You can engage with [subscribers], send feedback, and get them back,” he says. “It’s one thing to onboard somebody, but you want to retain them as much as you can.”
“So far it has been quite successful,” Atangana says.
Atangana also finds useful data in the dashboard, giving him deeper insights into what works—and what doesn’t— in a given campaign. “There are two features I like to pay attention to when I’m trying to work on my metrics: Who has viewed your email and who has engaged. You instantly know from that, Was my messaging wrong? Am I reaching the people at the wrong time of day? It allows you to fine tune,” he says. “You just have the data.”
Being able to create email campaigns, update Ekamou’s website, and tap into other powerful tools in one place also has its advantages. “You just want that one tool that provides you with everything you want in one package,” Atangana says.
Learn more about GoDaddy’s Websites + Marketing and email marketing capabilities here.