Running a business without understanding how it’s performing is like driving in the dark without the headlights on.  

To ensure small business owners aren’t driving in the dark, GoDaddy added new and even deeper business insights to the GoDaddy Website + Marketing metrics dashboard, shining a light on how their business is doing and offering suggestions around where they can improve.  

From one dashboard, small and mid-sized businesses now have a wealth of actionable analytics at their fingertips, including: 

• At-a-glance look at social views, with the ability to compare views, engagement, and overall performance of all their social platforms like Facebook, Instagram, Yelp, and Google My Business  
• In depth analytics on website traffic, sales, orders, and bookings over time to better spot trends  
• Tailored recommendations on how to improve conversion, boost visibility, optimize content, and more 

This new wholistic view of business performance helps small business owners look at their company from several angles to quickly identify their strengths, as well as areas that could use beefing up. The added visibility into social media performance is especially critical in a world where 54% of Gen Z and 49% of Millennials say social media is their preferred channel for discovering new products or services. And for busy owners who want to grow their business but feel the task daunting, GoDaddy guides them with step-by-step recommendations on how to grow in key areas of their business.  

With clear analytics and actionable advice customized for each business, GoDaddy Website Builder users grow not just faster, but smarter.