Any time is a good time for small- and mid-sized business owners to connect with their customers, but there are certain dates that are especially important. Connecting a social media post to major (and minor) holidays, changes of season, or another special day makes a brand more relevant, resulting in engagement and sales.  

In fact, nearly a third of sales in 2020 happened around the holidays, with online sales growing more than 25%, meaning a well-timed campaign can be the difference between a good year and a great year for an online business. 

GoDaddy is now making it easier than ever to remember and take full advantage of special dates with Marketing Planner, a new free feature for all Websites + Marketing customers. The planner offers a four-week view so small business owners never have to scramble to create engaging posts for Facebook, Instagram, Twitter, or any other platform. And with suggestions for content, beautiful, well-timed posts can be scheduled in advance and ready for any occasion.  

Once a post goes out, it's easy to track engagement using GoDaddy Website + Marketing metrics dashboard to see the power of a perfectly timed promotion. That’s something to truly celebrate all year long.