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June 28, 2022

GoDaddy Acquires

We are thrilled to share that GoDaddy entered into a definitive agreement to acquire, a company on a mission to “to be a catalyst of innovation in the domain industry and make domain trading accessible to all.” The mission aligns well with GoDaddy’s mission to empower entrepreneurs and make opportunity more inclusive for all.

At close (expected during the third quarter of 2022), the terrific team of innovators will join GoDaddy’s Domains, Registrars and Investors (DRI) team.

We believe this deal provides great opportunities for both GoDaddy and customers with the integration of’s automation and lease to own options adding momentum to GoDaddy’s goal of offering domain investors an integrated experience within a best-in-class marketplace empowered by sage guidance, cutting-edge data science and the world’s premier brokerage team. With more than 84 million domains under management, GoDaddy intends for this acquisition to support continuing profitable revenue growth in our domains business.

Terms of the deal were not disclosed.

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