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September 27, 2022

Growing Traffic and Attracting Customers Is Easier than Ever through GoDaddy's New Google Ads Solution

GoDaddy and Google have joined forces to offer a new Google Ads solution through GoDaddy’s easy-to-use marketing dashboard, giving customers the ability to manage all their marketing activities from one convenient place.

Through this new integration, GoDaddy simplifies customizing and creating any number of paid Google campaigns—for any size budget—using keywords and themes selected from the same dashboard customers already know. Additionally, customers will only pay per click, ensuring they won’t be charged unless a consumer clicks on the ad. With the ability to reach specific locations (for in-person sales and events) or reach beyond a given region (for online sales or brand awareness), the new integration can drive measurable results in terms of engagement, website traffic, social media awareness and attracting new consumers.

Within the platform, the complex decision-making involved with scaling a business and getting it in front of the right audience has been automated to save small businesses time and effort. Entrepreneurs will be able to include three ad titles and two ad descriptions to launch a campaign, which can either be picked from a predetermined selection based on Google’s algorithm or input by the business owner. Google will then automatically combine different ad descriptions with ad titles across Google properties (Maps, YouTube, Search), and will optimize to a combination that performs the best based on your campaign goal. Once the campaigns have begun, it is easy to monitor engagement and results using GoDaddy’s marketing dashboard. When something works, it is easy to try it again and expand it; if it doesn’t, it takes little effort to make adjustments and improve for the next campaign.

“By combining the ease of GoDaddy’s suite of marketing tools with the massive reach of Google, entrepreneurs and small to midsize business owners are set up for success in a crowded marketplace where every click counts,” said Sudha Reddy, Director of Product at GoDaddy.

GoDaddy, which has earned a 4.7/5 star rating on Trustpilot, has all the tools small businesses need to attract and engage their customers. The Google Ads integration is the latest tool from GoDaddy, which also allows customers to create and manage social, Facebook and Instagram ads, emails and reviews — all from one dashboard.

Getting started is as simple as creating a new campaign in the dashboard, and Google is making it even more worthwhile by offering new Google Ads users $500 in ad credits when they spend $500 in the first 60 days of activating their accounts.

To learn more about GoDaddy’s new Google Ads integration and purchase the plan, click here.


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