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December 15, 2016

GoDaddy Back In The Super Bowl

Shifting from a 'Pure Brand' Play to an Innovative Product Campaign

SCOTTSDALE, Ariz., Dec. 15, 2016 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the world's largest cloud platform dedicated to small, independent ventures, is announcing plans to advertise in the 2017 Super Bowl. As part of its 12th Super Bowl campaign, GoDaddy plans to pull out all the stops to promote a new, yet-to-be-released product.  

While not revealing the commercial's specific storyline, GoDaddy is tipping its creative hand as much to say the campaign plays to the cultural and commercial power of the Internet by way of iconic images and humor in a thirty-second spot that kicks off a larger campaign. The prolific Super Bowl advertiser is also planning to revive its "see more online" digital marketing maneuver to drive viewers to the GoDaddy website during the Super Bowl broadcast. GoDaddy, an Internet marketing pioneer, launched this highly successfully tactic more than a decade ago, well before television viewers were routinely watching live sports together with a computer or mobile device.

After sitting out the last Super Bowl for the first time since 2005, Chief Marketing Officer Barb Rechterman is ready to return to advertising's biggest stage with something quite different, in terms of its digital payoff. "Driving viewers to the website with a digital extension is a tactic we've been using for many years, but the way we engage viewers with the 2017 digital extension won't look anything like what you've seen from us in the past. This is more than a simple brand play. This year, we're going to take viewers on a fun ride that engages them around our latest product," said Rechterman.

As GoDaddy approaches its 20th anniversary, the new Super Bowl creative is designed to kick-off a year-long marketing campaign revolving around the power of the Internet. The 'big game' spot is set to be filmed in early January and is the creation of Bullish, the new brand agency that recently joined forces with GoDaddy.

"There is no other company in the world that has both the technological prowess and insatiable customer focus as GoDaddy," said Brent Vartan, Managing Partner, Bullish Inc. "We are extremely excited to help the brand look at the Super Bowl … and the many product stories to follow … in a different manner in GoDaddy's quest to help people pursue successful, independent ventures."

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. The website and domain name provider has dramatically expanded its global footprint since its inception in 1997. The brand has become a household name that is now serving more than 14.5 million paying customers in 56 global markets, 29 languages and 43 currencies around the world. GoDaddy employs approximately 5,000 people and is headquartered in Scottsdale, Ariz., with facilities across other locations, including California, Washington State, Massachusetts and Iowa in the U.S., as well as Asia, Brazil, India, Canada, Mexico, U.K., Australia and The Netherlands, internationally.

To find out how to build or enhance your unique digital identity, visit

To learn how to join the GoDaddy team, ranked as one of FORTUNE's Best Companies to Work For, visit

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About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14.5 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit

© 2016 GoDaddy Inc. All Rights Reserved.

Source: GoDaddy Inc.


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SOURCE GoDaddy Inc.

Elizabeth L. Driscoll,
Categories: Press Releases
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